Phase 2: Execution and Dissemination (2019-2020)
Develop and Disseminate Content
Creation:
During Trump’s presidency, content for each theory—devolution, military occupancy, and the U.S. as a Corporation—was carefully crafted. The content was designed to blend fact with plausible speculation, making it difficult for the audience to separate reality from fiction. This content included articles, videos, podcasts, and social media posts, all tailored to resonate with the existing beliefs and fears of the target audience.
Platforms:
To avoid centralized censorship and to maintain a sense of grassroots authenticity, the content was initially spread across decentralized platforms like Telegram, Substack, and emerging social media networks. These platforms allowed for unregulated dissemination, making it easier to spread the theories without interference from mainstream fact-checkers.
Tactics and Techniques:
Tactic: Content Creation and Distribution
Implementation: Develop high-quality, shareable content that convincingly articulates the theories. The content was designed to appeal to the emotional and psychological triggers of the audience, reinforcing their pre-existing beliefs.
Key Players Involved:
Priorities USA Action: Likely involved in the creation and distribution of content through targeted digital advertising campaigns.
Future Forward USA Action: Utilized data-driven approaches to ensure that the content was crafted in a way that would maximize engagement and resonance with the target demographics.
Technique: Cross-Platform Promotion
Implementation: Ensure that the content was shared across multiple platforms to reach a wider audience. By using a mix of established and emerging platforms, the operation could maximize reach and influence.
Key Players Involved:
MoveOn.org: This group could have played a role in coordinating cross-platform promotion, leveraging its extensive network to spread the content across various digital spaces.
Indivisible: Helped in organizing and training local activists to share the content within their communities, ensuring a more personal and localized reach.
Technique: Influencer Partnerships
Implementation: Use trusted voices within the movement to endorse and spread the content. Influencers like Patel Patriot and Derek Johnson were crucial in giving the narratives credibility within their respective communities.
Key Players Involved:
Badlands Media (Post-2021): Though not initially involved, Badlands Media would later serve as a centralized hub for these influencers, offering a platform for them to continue spreading and expanding on the narratives.
Amplification and Engagement
Engagement:
As the theories gained traction, coordinated efforts were made to keep followers engaged. This was achieved through regular updates, new "discoveries," and the reinforcement of the idea that these theories were interconnected. Even though the key figures promoting the theories did not directly collaborate, the operation ensured that the narratives complemented each other, creating a web of interconnected beliefs.
Tactics and Techniques:
Tactic: Leveraging Community Echo Chambers
Implementation: Encourage discussions within closed groups to reinforce beliefs and prevent external challenges. By fostering a sense of community, these echo chambers became self-reinforcing, making it difficult for opposing viewpoints to penetrate.
Key Players Involved:
MoveOn.org and Indivisible: These groups could have facilitated the creation and maintenance of these echo chambers, ensuring that discussions remained focused on the narratives and that any dissenting voices were quickly marginalized.
Technique: Controlled Leaks
Implementation: Introduce new elements to the theories periodically to keep the audience engaged and prevent the narrative from stagnating. These "leaks" were carefully timed to coincide with real-world events, giving the theories an air of legitimacy.
Key Players Involved:
Future Forward USA Action: Likely used its data analytics capabilities to determine the best timing for these controlled leaks, ensuring maximum impact and engagement.
Tactic: Social Media Amplification
Implementation: Use targeted ads and algorithmic manipulation to ensure that these theories reached the right demographics. By focusing on individuals who had previously engaged with Q-related content or who showed interest in anti-government or conspiracy theories, the operation could maximize its reach and effectiveness.
Key Players Involved:
Priorities USA Action: Likely involved in the social media amplification efforts, using its resources to boost the visibility of the content through paid advertising and algorithmic targeting.
Badlands Media (Post-2021): Once established, Badlands Media played a key role in continuing the amplification efforts, providing a centralized platform for content distribution and further engagement.
Technique: Algorithmic Targeting
Implementation: Focus on people who previously engaged with Q-related content, as well as those who show interest in anti-government or conspiracy content. By leveraging social media algorithms, the operation ensured that these individuals were continually exposed to content that reinforced their beliefs.
Key Players Involved:
Future Forward USA Action: Its data-driven approach would have been instrumental in identifying and targeting these individuals, ensuring that the operation reached the most receptive audiences.
In Phase 2, the operation moved from planning to active dissemination and engagement. By developing and spreading content across decentralized platforms and leveraging influencer partnerships, the operation ensured that the theories reached a wide audience. The use of community echo chambers and social media amplification kept followers engaged, reinforcing their beliefs and preventing external challenges. This phase highlights the sophisticated use of digital platforms and data-driven strategies to manipulate public opinion and maintain division within the MAGA movement.
With the narratives now firmly embedded in the digital landscape and gaining momentum, the focus shifted from active dissemination to ongoing management and refinement. Phase 3 (Part 5) would involve monitoring the effectiveness of these narratives in real-time, making necessary adjustments to ensure they continued to resonate with the target audience, and securing their long-term impact through centralized control and sustained engagement.
"Information is power, and those who control it can control the masses. Don’t be a puppet—cut the strings by learning the tactics used to manipulate your reality."